Ocean Carriers Essay Example for Free

Ocean Carriers Essay Iron ore and coal imports will most probably decrease the upcoming year With the increasing supply of vessels should result in a market surplus By creating this surplus, prices will be driven down, since we will have limited demand and suppliers competing Average daily rates, based on historical numbers, have a direct relationship with the number of shipments. Only Accept the project if we sell after 25 years in a tax free environment Reject all of the following; sell after 15 years in both a tax and tax free environment, also after 25 years with a tax environment The longer the wait to sell; the better How Long Should Vessels Operate? The company’s current policy is to not operate ships older then 15 years old If Ocean Carrier operates for 25 years the NPV will be higher then if they operate for 15 years and sell the scrap metal (,368,557 vs. $2,238,411) The present value of the future cash flows exceeds the value of selling the scrap metal 10 years earlier. Hence there is greater value operating the vessel for an additional 10 years/ Iron and coal’s demand is expected to increase annually and the charter rates are expected to increase by annually for the life of the vessel. The company can generate more income if they decide to operate the ship for an additional 10 years.

Porters 5 Forces Essay Example for Free

Porters 5 Forces Essay Competitive strategy is a field of great interest to managers and is mainly based on a thorough understanding of the industrial, trade and service, competitors and environment. However, until the 80s, has offered few comprehensive analytical methods to obtain it. The competitive analysis and formulate corporate strategy, planning also helps to finance, marketing, value analysis and many other aspects of daily life of a business. One interesting for corporate strategy planning approach has been proposed by Michael E. Porter who states that there are five forces that influence the long-term profitability of a market or some segment of it. Therefore, the corporation must assess their objectives and resources against these five forces driving industry competitions, which are described below: 1) Threat of entry of new competitors or the market segment is unattractive depending on whether entry barriers are easy or not to cross by new entrants that may come with new resources and capabilities to seize market share. 2) Rivalry among competitors: for a corporation will be more difficult to compete in a market or a particular segment where competitors are well positioned, are very numerous and fixed costs are high, it will be constantly faced price wars, aggressive advertising, promotions and new product entry. 3) Bargaining power of suppliers: a market or market segment will not be attractive when providers are very well organized or trade union have strong resources and to impose its conditions of price and size of the order (with the aggravating circumstance if inputs that provide or have no substitutes are scarce and expensive). Nor if the provider decides strategically integrated forward and, for example, takes the distribution channels or where a product is distributed. 4) Bargaining power of buyers: a market or segment will not be attractive when customers are very well organized, the product has many substitutes, and it is not very differentiated or low cost to the client, allowing you they can make substitutions equally or lower cost. The growing demands of large buyers are focused on reducing prices, higher quality and best service; therefore, a corporation will be affected profit margins. The situation would worsen if buyers decide to integrate backwards and, for example, acquire d its suppliers or produce their own inputs.

Flowers A Big Part Of Humans Life Marketing Essay

Flowers A Big Part Of Humans Life Marketing Essay Flowers are really a big part of humans life. Their beauty, colour and attractiveness allows us to carry our messages perfectly   get-well soon for our family and sick friends, congratulation messages to a newly promoted friend, sympathy to a grieving group, and to show our feeling to another person. Every party or any occasion is celebrated with flowers.  Or even without an occasion. Recent trends show that many of those who buy flowers buy it for themselves.   Florist shop is a comparitively easy business to stand up and rising. Florist is a kind of business where it did not required big financial  income and its a glooming industry. There are few careers that offer so many advantages. As a florist we are all surrounded with beautiful flower  every day and have a career which has lots of fun and interesting. And this business is not a seasonal business here the work is carry out for a year. EXECUTIVE SUMMARY We Bloomers and Stylers are aiming to provide Frequent Flower Gift Program which will differ from old florists by prepare personal relationships through the use of marketing, technology and innovation by giving a gift program that makes purchasing flowers easier and attractive to the consumers. MISSION The company will  use  sophisticated marketing techniques to identify and serve  an ideal target audience which will  apart from other  older retailers and on-line  florists by giving rapid Flower Gift  Programs with  extra  service (e.g., consumers can select  any precise delivery dates) and  custom floral plans (e.g., consumers can specify colour, scent, flower). Keys to Success Designs should be new and innovative, better quality fresh and nice flower decoration using a variety of  different containers, flowers and other styles. Creating a nice entrance that shows an art gallery, with new, fresh and floral arrangements displayed like art. Communicating with depending consumers through direct e-mail, print some advertisement and an easy  website. CURRENT SITUATION It is thus no wonder that flowers have become big business. The Society of American Florists estimates that the floriculture industry will sell $19 billion in flowers, plants, and floral supplies for 2001. There are about 26,200 retail florist shops  in the United States today making an average of $250,191 in annual sales.  [1]  By looking these figures a person can judge that this industry or a business has an extraordinary growth. Every month there are many occasions so this firm didnt fall down .It is increasing day by day and its a very good market nowadays. INDUSTRY ANALYSIS Industry analysis has a close view on economic factors, social factors and political factors. Frequent Buyer  Program Subscriber 15-60 years of age Married, engaged or in a long-term relationship Quality conscious Decorated home makers The holidays, birthdays and anniversaries are the perfect dates  for people to take as part of a Flower Gift Program. Percentage ranking by retail: S.no Occasions Percentage 1 Valentines day 36% 2 Mothers day 27.4% 3 Christmas 15.1% 4 Thanksgiving day 7.4% 5 Sweetest day 1.2% 6 Grandparents day .09% 7 Fathers day .04% 8 Boss day .02%a Not only these occasions there uncountable days to celebrate something with flowers. To celebrate the marriage flowers are used. So it is used everywhere. All the economic factors lie in this table that what the consumers are required and they target a specific area. Same as with political factors like government is well concerned with the environment and emphasizes to grow more plants which really helps in our florist business. Social factor means the trend in which we are moving like flowers can be used for expressing something, attractiveness, nice essence and many more. So to get a single flower we should get many qualities. This will help our firm to improve and different from others business. So I think that this firm is very much comfortable to have a good competition in the market. PROJECT DISCRIPTION The first is business location, and the location must be in a high-traffic and highly visible area to increase walk-in business. The second issue is delivery. The business must provide consumers with a fast and efficient delivery service. The third important aspect of the business is national exposure. The business must join a florist association that promotes national delivery regardless of geographic location as some florist shops gain as much as 25 percent of their business from people who order  flowers  from outside the service area of the florist (www.entreprenuer.com). Store designing and layout Store design The outer part of a florist shop is estimated to account for the actual fascinate of 30% of all consumers. Very easy, innovative design with attractive and new displays A big interior design with lots of light and extra ordinary lighting to shine and look more attractive flower designs High clear view from the street, as well as looking pleasant at night A quality of distinct floral arrangements. Store policies The company will invest in consumer relationship management software (CRM) to collect consumers information, with their names, address, e-mail address and other required information ( flower likes/dislikes, birthday, colour selection, anniversary). These all information will be used with e-mail and direct mail attempt to build different marketing programs, establish consumers faithfulness. The company will offer a whole exchange policy to build some trust and dependencies with consumers and to maintain withholding, constancy and reliability. Store Location and Time scheduling Our store will be placed at Cannaught place (New Delhi) We plan to open on February 14(Valentines day) and will be providing free sample of flowers to consumers. Free parking should be available for the consumers who will visit the area. OPERATION AND PRODUCTION PLAN It will depend on the nature of our business. I am selling consumer goods, it will be important to make sure i can get those products to your clients at the time you promise. PRODUCTS OFFERED Creative Floral Designs, Using A Varied Mix of Flowers-. The floral arrangement should be natural, original work of art. The company has promise to make each preparation unique and custom-designed based on each consumers needs. Floral arrangements will feature a different range of seasonal flowers. All sample preparation in the store will be there for purchase. innovative Containers- We will select and offer distant vases for the different buyer or for a special reason, as well as reasonable options for timely purchases. .Variety of prices. We will sale a different kind of arrangement sizes, and will always create a those vases which will meet anyones requirement and in their proper budget. Hand-tied Bouquets. For consumers who choose to use their own vases, we should offer hand-tied bouquets. These are the important factors from which consumers will attract. Production involves materials, tools, machines, labour cost. I would preferably buy my material in a wholesale rate and I will produce my own material and it will increase my production as well as my sales of profit .I will buy some equipment like a system which cost 20000rs. A credit card machine of rs5000. And I have decided not to spent more than Rs30000 on this equipment. Other than this an air-condition, on tills of the floor, decoration of the shop. MARKETING PLAN Marketing Objectives We need to establish and to make our reputation as an independent, easy way to buy some flowers and feeling of romance with some loved once. Why should local residents buy from us? It is Easy, handy and suitability. Consumer will experience special shopping qualities. Qualities of the flowers are very good and unique floral decoration. Very fast delivery program that is available. There is a home exchange of the opinion available. Event floral services are available to consumers. It will Support the local dealers. 4.3 Marketing strategies 1.Public Relations Spread around the stores Grand Opening and the ease of availability of services. Publicize our new releases on the local newspapers. 2.Advertisings I will advertise by printing my brochures. I will distribute my Pamphlets and posters. In Newspapers, journals, magazines. 3. Direct Mail/Postcards Develop a list of likely clients for timely communications about vacation specials and regular buyer/gift programs. Provoke more and more users to a particular website that enables them to see sample plans, 4. E-Mail Sending an e-mail to a particular society and then it will make a chain to deliver that e-mail. 5.Marketing Materials Develop a regular look and feel for all corporate security, including: Comment cards collect name, addresses, e-mail, plus feedback on services. One-page brochure describing Frequent Flower Buyer Programs. Stationery business cards, letterhead, envelopes. Gift cards. Packaging develop no-spill packaging to make it easy to transport flowers and use all packaging for branding opportunities. 6.Website Highlight some regular flower program, enable visitors to diary a free phone inquiry and advices, HUMAN RESOURCE PLAN It requires few persons to start this business. First of all owner of the company is the financer and it also have to do lots of work like estimating profits, price policies, designing all the arrangement, pay to suppliers, advertise of the business, handling some kind of complains from the consumer. Basically owner is everything and he/she has to be experienced in taking decisions. Other person that is required is delivery boy who will listen for the consumer requirement and serve the home-deliveries. Other than him a person who have to take care of the plants and flower because flowers has a very short life. And some temporary persons may be required for the important dates when there is a lot of rush in the firm. I will find my employers from the internet and they should have some knowledge of this firm. ASSESMENT OF RISK Starting a new firm we have a serious concern on the risk. A person who is doing this firm must have the experience and if there is no experience then try to gain something about this firm while starting a new business. An entrepreneur did not start any business without the opportunity first of all try to gain some idea and then start. For this research have to done and cover some portions like the place where to set up, windows of opportunity is open. First of all start a business in a small investment then grow it up. Risk came when there are many competitors in the market but what we have to do, try to give some extra facilities, a nice product and in the reasonable cost. This thing reduces the risk in doing business. FINANCIAL PLANS First check out the break even analysis. The cost which we spent is getting profitable. Then project the profit and loss on every product. It also deals with labour cost and cost on the product. Then project every data on the balance sheet. After that compare the ratios with the different year profits and get some idea that the firm in in loss or profit. COST AND PROFITABILITY Startup expenses S.no Contents Amount 1 Showroom on rent 30,000 2 Initial marketing advertising 50,000 3 Stationery 25,000 4 DSL installation service activation 4000 5 Office supplies, giftwrap,packaging 25,000 6 Furniture 50,000 7 Equipment 2,46,000 8 2 Delivery mens 12,000 + 4000(transportation) 9 2 Decorators Designers 20,000 10 Startup inventory (Flowers) 75,000 11 Freshning equipment Freshners 50,000 12 Cleanliness or sweeper 1000 13 Electricity charges 8000 Total Expenditure 6,00,000 Equipments includes: 2 line phone system 10,000 CRS Software 1,70,000 Laptop 30,000 Credit card software 16,000 1 Air conditioner 20,000 CAPITAL INVESTED Planned investment Bank loan 6,00,000 vikrant 1,50,000 Total planned investment 7,50,000 Total planned investment (A) = 7,50,000 Total expenditure (B) = 6,00,000 (A-B) Additional working capital = 1,50,000 YEAR 1 YEAR 2 YEAR 3 PLAN MONTH 1 2 3 CURRENT INTEREST RATE 10.00% 10.00% 10.00% LONG TERM INTEREST RATE 10.00% 10.00% 10.00% TAX RATE 25.42% 25.00% 25.42% OTHERS 0 0 0 Personnel plan YEAR 1 YEAR 2 YEAR 3 MANAGER 200000 250000 400000 EMPLOYEES 300000 325000 360000 TOTAL PEOPLE 5 6 6 TOTAL PAYROLL 500000 575000 760000 Profitability It depends upon contractual terms,by organizing events on special occasions. Providing flowers for decoration purposes in temples and other religious places. Especially in vrindavan. Revenue generated through sales on daily basis. Revenue generated on special occasions BIBLIOGRAPHY 1. http://www.powerhomebiz.com/vol50/florist.htm 2. http://www.bplans.com/florist_business_plan 3. http://www.entrepreneur.com/businessideas/159.html 4. http://www.powerhomebiz.com/guide/cases/christinetoby.htm 5. http://www.paloalto.com/sample_business_plans/florist_business_plan.cfm accessed on 15 Nov 2010

North American and European Airline Industry Essay -- Business Managem

North American and European Airline Industry INTRODUCTION The Airline industry is one of the world’s largest industries generating over $300 billion in revenues in 2001 alone and additionally has the second highest industrial growth rate, after the computer industry, with typical growth rates of 3-5% per annum over the last 20 years (Humphreys, 2003; BA Fact book, 2002). For the purpose of this assignment, freight/cargo airline activities will not be considered as freight travel consists of only 2 % of total airline activity (see figure 3.1 and appendix 1) (BA Fact book, 2002, ICAO, 2003). Furthermore, due to the nature of the airline industry and the Asian market being a lot smaller and internally focused, we will concentrate on the North American and European markets which between them, account for 65% of the market (see figure 3.1 and appendix 1) (ICAO, 2003). Section 1:The main forces shaping the airline sector’s global business environment. The past two years has seen an unprecedented number of airlines, worldwide, filing for bankruptcy and many more would have followed suit had it not been for government intervention (Economist, 2002a). The main factors leading to their demise and to the problems currently faced by the airline industry in general, have their roots in the existing economic and political climate, which according to IATA (2002) continue to remain challenging. 1.1 Economic Forces facing the airline industry Since the performance/profitability of the airline industry is closely connected to the economic cycle (BA Fact Book, 2002), the importance of the global economic environment and the impact that it has on the industry cannot be underestimated (see figure 1.1). This is evident from the performance of the industry during the late 1990’s as profitability soared on the back of a buoyant world economy (characterised by the hype generated by the technological revolution; record levels of corporate activity etc) which fuelled demand for air travel. It is not surprising that the subsequent slump in air travel which began in the USA towards the end of 2000 and slowly spread to other parts of the world (Economist, 2001), corresponded to a change in the economic forces as the knock on effects of the US economic slowdown infiltrated the global economy. One of the main consequences of the g... ... flights and the introduction of ‘World Traveller Plus’ – a new business and economy product. These two markets of business and economy are perceived to be the most demanding and profitable in the future and therefore BA have additionally positioned itself well to take advantage of these developments (Economist, 2002b; BA Fact book, 2002). Therefore, the penetration and consolidation of markets, cost management and refocusing of culture and infrastructure assisted by the collaboration available within its OneWorld Alliance are placing BA in a healthier position to survive the turbulence that lies ahead. FINAL THOUGHTS The future of BA and that of many other airlines is going to depend on the highly volatile political and economic situation facing the world as seen in section 1. War in Iraq is creating an increased sense of panic in the world’s industries and therefore, an accurate forecast as to the airline industry development is somewhat convoluted and complex due to the overwhelming sense of uncertainty that prevails. Therefore, BA’s future positioning and its subsequent success within this sector is going to be decidedly susceptible to the worlds events.

Lemonhead :: essays research papers

Lemonhead Nobody knows why Ethan had an enormous lemon shaped head. It was a major debilitating factor in his life that prevented him from doing many activities. He couldn’t wear a football helmet or hats. Ethan couldn’t even play in the play places at McDonalds because his head wouldn’t fit through the tubes. Ethan wasn’t born with a lemon shaped head he just kind of slowly grew into it. When he was seven it was only about the size of a watermelon and was just starting to take the shape of a lemon. By the time Ethan hit middle school his head was about a foot and a half wide and two feet tall.   Ã‚  Ã‚  Ã‚  Ã‚  Many people would ask Ethan why he had such a large head. His responses over the years to questions about his head differ. When he was ten he would cry and run away, but when he was fourteen he would respond with witty sarcasm. A girl named Whitney once asked â€Å"wow†¦why is your head so big† and he responded with â€Å"why is your nose so big, I guess god hates me and you† If Ethan was in a really bad mood he would just simply give them the finger and say â€Å"why do you ask dumb questions.† Some people revered Ethan for his comicalness and for his personality but others called him lemon head or big head and made fun of his large head. Ethan never took too much offense to the teasing though; he figured they were just ignorant. After all Ethan was not short of friends he had plenty.   Ã‚  Ã‚  Ã‚  Ã‚  Ethan was the kindest hearted and most outgoing person you’d ever meet and he rarely ever hated life. He didn’t let the size of his head affect his life in a negative way. In fact Ethan rarely cared what his head looked like. But he began to care when Daria moved into the house next door.   Ã‚  Ã‚  Ã‚  Ã‚  Daria was the new girl in town and Ethan noticed her as soon as she stepped out of the moving van that brought her here. She was stunningly beautiful she had brown hair that flowed around her as if it was always in a breeze. She had the most gorgeous blue eyes and had creamy light brown skin that could make any heart melt. She was perfect in every aspect in Ethan’s eyes. As soon as Ethan could gather up enough courage he went next door to talk to her.

The Cognitive Dissonance Theory by John L. Cotton :: Cognition Psychology Essays

The Cognitive Dissonance Theory by John L. Cotton When I hear Cognitive Dissonance, I say to myself, "Cogna Who?" I could barely say the word let alone be able to explain the theory to someone else who has never heard of it. So I took it upon myself to get schooled up on the Cognitive Dissonance Theory. Doing this was no barrel of laughs. But one night while I was sitting by the fire having some wine and cheese I was reading Advances in Experimental Social Psychology, there was an article by John L. Cotton that explained the Cognitive Dissonance Theory. To my surprise the article which was named "Cognitive Dissonance in Selective Exposure." After reading the article several times so that I would not miss a single bit of information, I think I have a clear understanding of Cognitive Dissonance. Now for all that know me, I would never keep this information to myself, but I am going to share Cognitive Dissonance with all you web surfers out there. Are you ready? Well, ready or not get ready to set sail and ride into the world of Cognit ive Dissonance! Research Probably the best quote that Cotton gave was that everyone "selectively seek, choose, and screen the information that we use." How true is this in your day to day lives? Think about it, we are constantly making decisions that we think that are beneficial to us and the people around us. For instance, if all of the boys want to got to the bar and have a few smoothies, you are more inclined to go along with everyone else because you do not want to ruffle anyone's feathers. Let us dig a little deeper into this theory and break it down. First off, what is cognition? I was not too sure either until the article explained what cognition was. Cognitions are "attitudes, beliefs, and knowledge about one's behavior, or any other knowledge about oneself or the environment." So basically all of our actions and feelings that we have are cognitions. Understand the cognitive part of it a little better? Do not worry we will be back to explain this further. How about we tackle the dissonance part of th is theory and see where we can go with it. Dissonance is the concept that when a person becomes "aware that two or more of these cognition's are contradictory, dissonance is created.

Academic Cause-Effect Paragraph Writing

CAUSE – EFFECT PARAGRAPH VERBS *LEAD TO Lack of vitamin B leads to Beriberi. Carelessness leads to forest fire. *CAUSE Traffic congestion causes stress Family problems cause alcoholism Factories cause air pollution *IS CAUSED BY Stress is caused by traffic congestion. Alcoholism is caused by family problems. Air pollution is caused by factories. *GIVE RISE TO Headphones give rise to deafness. Lack of communication gives rise to divorce. *BRING ABOUT Global warming brings about climate change. Lack of affection brings about injecting heroine among teenagers. *IS DUE TODrought is due to lack of rain. Obesity is due to consuming fast food. *RESULT FROM/STEM FROM/ ARISE FROM Air pollution results from hydrocarbon emission into the air. Sleeplessness stems from stress and addiction to the internet. Erosion arises from heavy rain. *RESULT IN Lack of love results in juvenile crime. Unemployement results in suicides. *CAUSE SOMEONE TO DO SOMETHING The internet has caused people to acc ess information easily. *LEAD SOMEONE TO DO SOMETHING His actions led him to lose his job. *ENABLE SOMEONE TO DO SOMETHING Computerization enables us to cut production costs by half. HELP SOMEONE DO/TO DO SOMETHING Using a computer helps you save/to save your precious time. CONJUNCTIONS Let’s put these ideas into a sentence, using different conjunctions SINCE/ AS/BECAUSE/INASMUCH AS/ON THE GROUNDS THAT (†¦icin) Since he was in a hurry, he took a taxi. FOR (icin) She didn’t go to work yesterday, for she was ill. EFFECT OF Stress is the effect of noise pollution. Brain tumor is the effect of using mobile phones. RESULT OF Environmental pollution is the result of burning plastic bottles. High blood pressure is the result of the excessive use of salt.THEREFORE/SO/THUS/HENCE (bu yuzden) Payment was received two weeks after it was due. Therefore, you will be charged a late fee. CONSEQUENTLY/ AS A CONSEQUENCE / AS A RESULT/ /ACCORDINGLY (sonuc olarak) Our economy was p oor. Consequently, many people were forced to move elsewhere in order to find jobs. DESPITE/IN SPITE OF/REGARDLESS OF/NONWITHSTANDING /FOR ALL (ragmen) Regardless of / Nonwithstanding/ For all/ Despite/ In spite of our request, he didn’t alter his plans.ALTHOUGH/THOUGH/EVEN THOUGH/IN SPITE OF THE FACT THAT/DESPITE THE FACT THAT (ragmen) Although it was dangerous, he decided to do it. Because of stress and addiction to the internet, Due to the heavy fog,Owing to On account of ( Noun/ Noun Phr/ Ving) ,As a result of | people may suffer from imsomnia. the tragic accident occured. sentence| OWING TO ON ACCOUNT OF THE FACT THAT ————- , —————- (-den dolay? DUE TO BECAUSE OF Owing to the fact that communication was so poor, we couldn’t contact you. MOREOVER/FURTHERMORE/ALSO/BESIDES/IN ADDDITION†¦(bunun yan? s? ra) The cameras will deter potential criminals. Moreover, they will help police a great deal when a crime actually is committed. IN ADDITION TO/ BESIDES/AS WELL AS/ APART FROM (ayr? ca, bunun yan? s? a) Apart from his work, his only real interest is baseball. TOPIC SENTENCES The basic/main causes of sleeplessness reasons for| are | stress and internet addiction. | The cause of global warming are greenhouse gases and pollution. The reasons for global warming are the increased volumes of carbon dioxide and other human activities. The reasons why + SENTENCE| are| (Noun/ Noun Phr/ Ving)| The reasons why + SENTENCE| are that | SENTENCE| The reasons why people start smoking are social acceptance and stress.The reasons why people start smoking are that young people are attracted to the ‘image' they associate with smoking and they are under a lot of stress. *BENEFICIAL FOR Watching foreign channels on TV is beneficial for improving your second language. â€Å" *Sleeplessness primarily/basically/mainly stems from stress and internet addiction. *Sleeplessness is primarily/basically/ mainly caused by/ due to stress and internet addiction. Use some of the following structures / connnectors while introducing your supporting ideas and examples Introducing supporting ideas:The first/basic reason is †¦.. The second reason is that †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Another reason for sleeplessness is / is that†¦Ã¢â‚¬ ¦. The reason why people start smoking is social acceptance. The reasons why people start smoking is that young people are attracted to the ‘image' they associate with smoking. GIVING EXAMPLES For example, †¦ To illustrate, †¦Ã¢â‚¬ ¦.. For instance, †¦.. In other words,†¦.. †¦ (n) †¦. such as/like †¦. (n)†¦Ã¢â‚¬ ¦ That is, †¦. That is to say, †¦.. Namely,†¦. TO SUMMARIZE we use All in all,†¦.. In brief,†¦. In short,†¦. In a nutshell,†¦.. To sum up,†¦.. To summarize,†¦.In conclusion,†¦. To conclude,†¦ Briefly,†¦.. Shortly,†¦.. What are the cau ses of road accidents / watching TV? ROAD ACCIDENTS Having road accidents every day has three main reasons. The major cause of road accidents is careless drivers who are responsible for the death of other people. By ignoring the rules and drinking on roads, they bring about car crashes and lead innocent people to die deliberately. According to a survey conducted in 2003, 4 out of 10 people in the U. S. A. passed away due to road accidents. Furthermore, weather conditions sometimes give rise to road accidents.That is to say, when roads are wet or icy, it is hard to control cars. Hence, it is required to check the weather conditions before driving and take some necessary precautions for our safety. Another cause of road accidents is that there are too many cars on roads. In our modern world, every family member has a car; therefore, it is inevitable to have heavy traffic in metropolitans. In other words, the fact that families have more than one car causes trafic jam . This chaos lead s people to have both physical and mental problems.That is, it is so easy to have car accidents if there are millions of cars on roads. All in all, lack of consciousness, unsuitable weather conditions and excessive number of cars are responsible for road accidents. TV Watching television is a good way of improving one’s English for several reasons . First of all, one can learn new words by watching broadcasts on TV. News is a good source of picking up new words about current events and world issues. In this way, foreign channel viewers can hear authentic English full of useful words. Secondly, by following episodes such as Lost†, â€Å"Prison Break†, and â€Å"The Simpsons†, one can learn daily expressions which are commonly used in daily English. Finally, while watching TV, it is possible to improve one’ s listening skills. Although one may not understand everything on TV, one can get familiar with the sounds of English and the pronunciation of wor ds. Besides, the more one listens to English, the more one understands. Therefore, it will be good practice to listen to songs on MTV or Number 1 TV where hundreds of songs appear a day. In short, TV enables learners of English to better their English in an enjoyable way.